Drawing from my lifelong passion for soccer and a transformative summer spent in Colorado, I took on the challenge of rebranding a well-known professional team. The goal was to create a compelling and cohesive visual identity that not only reflects the strength, heritage, and resilience of the sport, but also resonates with both long-time supporters and new fans. This project emphasized the importance of tradition while introducing fresh, engaging elements to revitalize the team's presence and foster a deeper emotional connection with its audience.