This project focused on developing an engaging and accessible platform to educate the public about the electoral process. Recognizing that young adults often show limited interest in political discourse yet are highly active on social media, I created an Instagram campaign aimed at reducing the stigma surrounding politics—such as intensity, anger, and frustration—by presenting government policies in a visually appealing and unbiased manner. The campaign featured curated imagery representing diverse U.S. geographical landscapes, along with videos, podcasts, and interactive quizzes designed to spark and sustain interest.