Teaming up with the the Criminal Justice Department at Iowa State University, I created a campaign which shows the harmful consequences of alcoholic abuse, especially when driving. Specifically, these multiple deliverables were to empathize and help people who find themselves in these vulnerable situations.

Inspired by the basketball term, "Rebound" is all about bouncing back to people's true self. After researching similar campaigns aesthetics, I came up with a palette and imagery which fits the most impacted demographic (males 18-24). This project truly transcends because it's about encouraging others to get the help they need, instead of shaming or embarrassing them.